![]() The differences at Revel are immediately noticeable. (The former Trump Marina also underwent a major overhaul when it was sold and rebranded as the Golden Nugget.) That property just completed a $50 million renovation of all of its rooms, a much needed improvement that makes it Revel's only true competitor in a market dotted with properties serving midlevel gamblers. It, too, caters to guests looking for niceties, but with a more casual tone. Indeed, the last casino to open in Atlantic City prior to the $2.4 billion Revel was the Borgata, located a few miles from the boardwalk in the marina district, in 2003. "Gaming is clearly an economic engine, but we're emphasizing the parts of the resort and marketing to the folks who, up to this point, had no reason to come to Atlantic City." "Before we opened, a tremendous amount of discussion was about what we were trying to accomplish," said Kevin DeSantis, chairman and CEO of Revel Entertainment. But no one is wavering from the initial plan. Two months after its official opening, which featured a series of shows by Beyonce in the property's sleek Ovation Hall, Revel has made some tweaks based on customer feedback.
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